Going in Cold

Inc. magazine named Chuck Piola the King of Cold Calls for good reason. He turned a family run business into a global colossus by going in cold, walking in doors and telling his story. Now you can learn from the master salesman.

Co-authored by former Inc. senior writer Jay Finegan, Going in Cold captures Piola's tactics and techniques in a brisk, entertaining style. Readers typically respond: "Once I picked up Chuck's book, I couldn't put it down!" and "It's so real. I can relate!" Chuck explains:

"This is a book about something more than sales, more than being in the top ten, more than winning. It's a book about hope, because without hope none of us would get out of bed in the morning. It's also a book about balance--the constant battle to try to achieve balance and keep it, and then to try to get it back again when it's been lost. It's a book for the risk takers, and the wanna-be risk takers. It's a book for the entrepreneurs."